Month: October 2023
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How did we reduce user acquisition costs in “MamanPaz” by 90%?
Sometimes asking the right question can change the course of a business and bring about fundamental changes in the way things are done. The narrative I’m about to explain started with an email on February 23, 2019, and led to significant changes in the user acquisition strategy of “MamanPaz” in 2019. To preserve the confidentiality…
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The Unspoken Strategic Issues in Family-Owned Companies
In today’s global business landscape, many companies can trace their roots back to family ownership or a group of close-knit founders. If you’re working in such an environment as a marketing manager, director, or strategist, you may have encountered moments of bewilderment caused by the sudden and unusual decisions made by the founders or CEOs,…