Walmart Rollbacks Can Cost You the Amazon Buy Box — Here's How We Plan Around It
When Walmart Canada drops the retail price, Amazon's price-competitiveness checks can pull the Featured Offer. Pairing the matching Amazon price move with an eligible Deal turns a defensive cut into a planned promotion.
Read the case note →
When an Amazon AWD Shipment Cannot Be Delivered: The Hidden Risk in Q4 Inventory Planning
We shipped AWD inventory early to protect Q4, and Amazon sent it to a facility that was not open yet. What an undeliverable inbound shipment really costs, and two things to build into any Q4 inbound plan.
Read the case note →
When Amazon Automation Becomes a Business Risk
Amazon suspended our best-selling product for a month over electrical safety certificates — for facial wax. Why the speed of correction needs to match the speed of enforcement.
Read the case note →
How I Use a Custom Claude Skill to Audit Amazon Listing SEO in Minutes
A custom Claude skill turns my product knowledge and audit process into a repeatable workflow — but the rule stays the same: never recommend a keyword the product can't genuinely serve.
Read the case note →
B2B Buyers Are Still People: Why Marketing Must Sit Closer to Sales
There's rarely just one buyer in B2B — and each stakeholder needs a different reason to say yes. What a corporate lunch service taught me about selling to a group instead of a person.
Read the case note →
How Customer Reviews Helped Us Generate More Sales from Nearly the Same Traffic
Sessions were up 2%. Sales were up 25%. What happened when a product detail page started answering shoppers' questions instead of just ranking for them — and the caveats worth keeping in mind.
Read the case note →
What Amazon FC Codes Reveal About Returns
Amazon's returns reports only give you a fulfillment center ID — never a state, province, or city. Here's the lookup table that fixes that, and what it opens up for regional and temperature-sensitive return analysis.
Read the case note →