How did we reduce user acquisition costs in “MamanPaz” by 90%?
RezaSometimes asking the right question can change the course of a business and bring about fundamental changes in the way things are done. The narrative I'm about to explain started…
The Unspoken Strategic Issues in Family-Owned Companies
In today's global business landscape, many companies can trace their roots back to family ownership or a group of close-knit founders. If you're working in such an environment as a…
Achieving Comprehensive Rewards: Embracing a Multi-Faceted Approach to Employee Incentives
As the owner of a small business, I have always had this question in mind: how can I reward employees in a way that takes into account both the achievement…
Lessons from Ted Lasso for change management.
Change management is one of the toughest and most complex activities related to strategy and management, often entrusted to highly experienced individuals. The person responsible for leading the organizational transformation…
My experience from reviewing hundreds of resumes for various job positions
During the three years that we posted multiple job advertisements, we received hundreds of resumes for different job positions. Personally, I reviewed each resume, and it might be useful for…
“Contrasting Managerial Mindsets: Stabilizers vs. Transformers in the Startup Journey”
One of the things I recently learned through experience is that managers can be divided into two categories: Stabilizing Managers: These managers prefer to minimize changes and their goal is…
200 Hours of Training to Foster a New Perspective
An Insight into a Course for Professional Analysts and Strategists In today's business landscape, organizations and managers, more than ever, rely on the expertise of professional consultants to ensure their…
Dismissing an employee with a negative personality can be a necessary step for a business
While I am not an expert in human resources, I have learned that hiring and firing are both important aspects of the business process. I often take notes of my work…
“ An eyewitness account of the decline and destruction of the digital economy and innovative SMEs in Iran.”
When most of us think about employment and jobs, large and well-known companies at the national or international level come to mind. However, the reality is that in most countries,…